Excellent commentary on the Wrigley Field naming rights controversy at Agony and Ivy:

When it appears that something is necessary to improve profits, but this does nothing to (proportionately) improve your chances to win, what does a team do? To add another level of complication, if this decision in fact goes against the will of your fans and their sense of tradition, what does a team do? Or in another scenario, when it appears that something is necessary to improve your chances to win, but that will cut into profits, what does a team do?

That's the tip of the iceberg that is JCB's thought-provoking essay.