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It's Marshall Field's All Over Again!
by Phil Bencomo
For all the fuss about the naming rights to Wrigley, fans will come to terms with a new name.
Just like they did with the bleacher reconstruction. And the new seats behind home plate. And the rotating ads. And the lights.
Be sure to note that those were all physical changes to the park. You can call Wrigley whatever you want, no matter the official name, but there's nothing you can do to ignore modifications to Wrigley itself. But you don't hear too many people still complaining about those changes. Animosity toward a new name will quickly fade, I think, especially if it still incorporates "Wrigley" somehow, e.g. Pepsi Park at Wrigley Field.
And all that extra money in the bank won't hurt, either.