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The Peril of Public
by Phil Bencomo
Excellent commentary on the Wrigley Field naming rights controversy at Agony and Ivy:
When it appears that something is necessary to improve profits, but this does nothing to (proportionately) improve your chances to win, what does a team do? To add another level of complication, if this decision in fact goes against the will of your fans and their sense of tradition, what does a team do? Or in another scenario, when it appears that something is necessary to improve your chances to win, but that will cut into profits, what does a team do?
That's the tip of the iceberg that is JCB's thought-provoking essay.